THE SHERBERT STORY

For 30 years Bermudians flocked to their local grocery store to pick up a pint or gallon of Bermuda Pineapple Sherbert. Whenever you entered a grocery store you would always see 5 or more people in line buying a pint of Bermuda Pineapple Sherbert. You would see families Iii on their way home from picking up their kids, someone leaving work. or someone finishing soccer practice. They would all be in line just and only to pick a pint at the end of the day.

It was like the national food product for the island. It was so good that you had to get a pint every other day. During the summertime, you had to always have a gallon in your freezer. It tasted amazing and cooled you off. It was so well known that people who lived from the 60's the 90's still talk about it as a part of their everyday lives back then and how much they missed the flavor and great taste.

Furthermore, Bermuda Pineapple Sherbet represents a foreign and exotic concept that is not only rich in history and with proven product popularity but the tropical island 'mystique' will undoubtedly also captivate consumers' imagination. In contrast with the watered-down, unconvincing, by-products' of the existing brands.